大家好,今天给各位分享HM公司简介的一些知识,其中也会对Hm英文版公司简介进行解释,文章篇幅可能偏长,如果能碰巧解决你现在面临的问题,别忘了关注本站,现在就马上开始吧!
HM是什么风格
时尚、休闲、快时尚。
Hennes&MauritzAB的简称,由ErlingPersson于1947年在瑞典创立,主要经营销售服装和化妆品。目前,H&M的发展惊人,拥有超过3000家专卖店,足迹遍布28个国家。德国是他的最大市场,其次是瑞典和英国。
扩展资料:
一、品牌文化
品牌价值观:坦诚相待,互相信任,齐心协力,积极进取,持续改进,成本意识,精简务实
品牌愿景:成为顾客的首选
品牌定位:品格男装
品牌使命:用时尚传承经典,让品牌激励人生
二、品牌历史
H&M总部位于斯德哥尔摩,公司重要的职能部门如设计采购部、金融部、财务部、发展部、展示设计部、广告部、公关部、人事部、物流部、IT与客户服务部都设在总部。同时,公司在全球设有15个办事处,22个生产办公室负责与大约700个供应商进行沟通,在这22个生产办公室中,9个在欧洲,,11个在亚洲,1个在中美洲,1个在非洲。
参考资料来源:百度百科-HM
hm是什么公司
1、hm是服装公司。
2、Hennes&MauritzAB;的简称,由ErlingPersson于1947年在瑞典创立,主要经营销售服装和化妆品。目前,H&M的发展惊人,拥有超过3000家专卖店,足迹遍布28个国家。德国是他的最大市场,其次是瑞典和英国。
3、HM(海恩斯莫里斯Hennes&MauritzAB;)于1947年由尔林·派尔森(ErlingPersson)在瑞典Vsters市创立。当时尔林·派尔森在瑞典的维斯特罗斯开设了自己的第一家服装店。当时只称为“女士的”(Hennes),只销售女士服装。1968年公司并购了销售狩猎装备和男士服装的“毛里斯·维德弗斯”(MauritzWidforss)服装店,之后公司也开始销售男士服装。
Hm英文版公司简介
HM,品牌档案,Hennes&MauritzAB的简称,德国是他的最大市场,下面是我给大家整理的Hm英文版公司简介,供大家参阅!
Hm品牌档案HM(HennesMorrisHennes&MauritzAB0)wasfoundedin1947byErlingPerssoninVsters,Sweden.Atthattime,ErlinParsonopenedhisfirstclothingstoreinWesteros,Sweden.Wasonlyknownas"ladies"(Hennes),onlythesaleofladiesclothing.In1968thecompanyacquiredthe"MauritzWidforss"clothingstore,whichsoldhuntingequipmentandmen'sclothing,andthecompanybegansellingmen'sclothing.
HMWorldwide24countriessellclothingandcosmeticswithatotalofmorethan50,000employees.Unusually,H&Mdoesnothaveafactoryofitsown,andheworkswithmorethan700independentsuppliersinAsiaandEurope.
FortheChinesepeople,istohearZARA,KMonlyknowH&M.AftertherapidoccupationoftheEuropeanandNorthAmericanmarkets,in2007,H&MaimedattheChinesemarketandAsia.
ThispieceoforientalpotentialwillbetheplacewhereH&Misthedeer.H&M,afashion,qualityandlowpriceperfectblendoffashionbrand;ayearwillchooseahottesttopmasterswiththecooperationofthepublicbrand;anumberofclothingenterprisesinChina,hasbeenseenasatextbookgeneralmodelbrand...
Branddevelopment
Openthe80%Europeanwardrobe,youwillfindtheH&MLogo;walkinParisorNewYork'smostbustlingcommercialstreet,youcanalsoseetheH&Mstorecrazybuyingcrowd.Donotdoubtyoureyes,H&Mhasstoresin28countriesonthreecontinents.In2006,H&MsoldatotalofSEK80billion,whichistherealsuperclothinggiant.
H&Msuccesstipsinadditiontoitsadvancedmarketingstrategyandaccuratemarketpositioning,butalsoinseparablefromitstopdesignerswiththestrongcombination.In2005,H&Minvitedthefashionindustrymasterclassmaster,fromChanel'sKarlLagerfeld,cooperationbetweentheminthefashionindustrysetoffahugewaves.Becausetheoriginalpriceofthemasterdesign,everyonecanafford,youngpeopleareabletowearprintedwithKarlLagerfeldForH&MLogoclothesandecstatic.
Karl,H&MalsoinvitedstardesignerStellaMcCartneyandfashiongeniuslevelgroupViktor&Rolflaunchedlikeahigh-levelcustom-likelimitedseriesoffashion,consumerscanseealotofexquisitedetailsofthedesignandprocessing,withtheirnameBrandcomparedtoalittlemorepopularfeeling,andtheseriesisquiterich.SoitledtothebrandFansqueuingupovernight,theproductsolddaybydayunprecedentedspectacular.
H&MandthedesignersofthecooperationrosetojointheMadonnaandKylieMinoguetwoworldsuper-linestarinvolvedinthedesignandendorsementMbyMadonnaandH&MLovesKylietwoseries.Evenmoreexcitingisthatyoudonothavetobuythesetwoseriesofclothingandhopetotravelabroad,thefirstH&MChinastorehasbeeninShanghaiHuaihaiRoadhigh-profilekickedoff,thesecondH&MChinastorealsoStartedinChengduChunxiRoad.Itisestimatedthatinthenearfuture,opentheChinesefashionpeople'swardrobe,youwillcertainlynoexceptiontofindthatfamiliarandlovelyEnglishLogo-H&M!
brandhistory
H&MisheadquarteredinStockholm,thecompany'smajorfunctionaldepartmentssuchasthedesignandprocurementdepartment,financedepartment,financedepartment,developmentdepartment,displaydesigndepartment,advertisingdepartment,publicrelationsdepartment,personneldepartment,logisticsdepartment,ITandcustomerservicedepartmentarelocatedinheadquarters.Atthesametime,thecompanyhas15officesaroundtheworld,22productionofficesresponsibleforcommunicationwithabout700suppliers,inthese22productionoffices,9inEurope,11inAsia,1inCentralAmerica,OneinAfrica.
Theapparelindustryisalooserindustry.Ineachmarket,H&Mwillfacecompetitionfrominternationalandlocalretailers,independentstoresanddepartmentstores.Inthisregard,thecompanywillpaycloseattentiontothecompetitors'everymove,especiallythepriceadjustmentTheButmoreimportantly,H&Mismoreconcernedabouttheirinternaloperations,tryingtomaketheirownproductsbecomethefavoriteoflocalconsumers.
H&Mfashionyearisdividedintotwoquarters:springandsummerandautumnandwinter.Purchasingactivitiesareconsistentwithmarketorientationandarecontinuallyadjustedbasedondataprovidedbysalesoutletsaroundtheworld,suchaswhattosell,climatedifferences,andshoppingpreferences,sothattheaccuracyoffashionisoptimizedoptimally.Commoditypreparationtimefrom2to3weeksto6monthsrange,mainlydeterminedbythepropertiesofgoods.Shortpreparationtimeisnotnecessarilythebest,thecorrectpreparationtimeisinprice,timeandqualitytomaintainabalance.
Hm品牌理念Focusontechnology
"Heartofa",focusontheadvantagesofresources,focusontheapparelindustrycasualwear,inthefieldtododeep,fine,fine
Inthenearstageof3to5yearstofocusontheChinesemainlandmarket,noteasy,notblind,notvanitytoopenuptheinternationalmarket,onlywhenthedomesticmarketleadershipandstability,willconsiderexpandingoverseasmarkets.
Hennes&MauritzABbrandintheageorientationtofocuson18to25-year-oldyoung,dynamicconsumers,nevereasytochangetheextension.
Carefullyoperated
Seniorleadershipofthecompanyhasastrongsenseofcrisisandvigilance,notbecauseofthesuccessofthestageandgetcarriedaway,alwayscalminthebusiness,becareful,"trembling,treadingonthinice."
Respectforemployees
Toensurethatallemployeesaroundtheworldareabletoworkinasafeandhealthyenvironmentandaretreatedandtreatedfairly:thesuppliermustcomplywithlocallawsandmeetthestrictstandardsofethics,law,health,safetyandenvironmentalstandardsButdoesnotallowfortheuseofchildlabor,prisonersorforcedlabor,nordoesitpermitcorporalpunishmentorotherformsofcoercivemeasures;workinghours,wagesandbenefitsmustbelawful;respectforworkers'ownassociations;right.
Hm公司经营原则Sinceitsestablishmentin1947,salesinthebestbusinessdistricthavebecomethecompany'soperatingprinciples.Thecompanydoesnotownthepropertyofthestore,justleasing.Inthisway,thecompanycanavoidtheshortcomingsoftheshortageoffunds,morefreedomtopursuetheirownbusinessphilosophy.Now,ineverycentralbusinessdistrictinEuropeandNorthAmerica,youseeH&M,OxfordStinLondon,BoulevardHaussmaninParis,CorsoVittorioEmanueleinMilan,FifthAvenueinNewYork,PowellinSanFrancisco,BloorStinToronto...Beforedeterminingaplaceofsale,companiesoftendoalotofstatisticalanalysis,whichcoversdemographics,localemployment,purchasingpower,andpurchasingbehavior.Whilethelocalshoppingareaandshoppingcentertoconductresearch,includingcompetitors,trafficflowandtheconvenienceofpublictransportandsoon.
Shoptoencourageself-helpOncethenewstorecontractsigned,planning,design,reconstructionandinternaldesignworkbegan.Dependingonthelocation,sizeandflowofthestore,thecompanywillsetupaproductportfolioforeachstore.Shopsaregenerallydividedintolargestores,fullrangeofproductsstoresandconceptstores.
好了,关于HM公司简介和Hm英文版公司简介的问题到这里结束啦,希望可以解决您的问题哈!